Distribution: The final phase of filmmaking is distribution. This is where producers look to make a return on investment (ROI). The producers sell the screening right to the distributors, who run promotional marketing, advertise the movie and promote it to get views. The box office collections depend on how big a budget the movie is or how many known faces there are in your cast. This impacts the price of resale values, such as television broadcast rights or distribution of your content on over-the-top (OTT) platforms. You can release the film in theatres or OTT depending on your distribution plan.